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More Popular Than Porn

November 2, 2009

Top 5Last week, MediaWeek published it’s Digital Hot List 2009. The ranking, created by AdweekMedia’s editors, is a top ten of the major players in the digital media landscape.

No surprise, Facebook tops the list. This year, social media apparently passed porn as the number 1 online activity and Facebook is the leader of the pack. According to the post, the site has more members than the population of all countries in the world, save China, the U.S. and India. On the heels of Facebook come Hulu, Twitter, Google and iPhone.

New media (Huffington Post) and old (WSJ) made the list, underscoring the growth of blogs as mainstream source of information and the evolution in the traditional media model. Newcomer Bing makes the list,  hoping it’s partnership with Yahoo! solidifies it as a formidable player in the search market.

The list rounds out with two entries new to me. At number 9 is Federated Media, a group that specializes in integrated content and engagement programs, connecting independent websites and online properties with brand marketers. Work includes the American Express “Open Forum” program and the Microsoft “ExecTweets” campaign. Number 10 is AddictingGames.com, a Viacom web property boasting 15 million unique viewers, now the 3rd largest gaming site.

This list is not full of surprises, but it is interesting to evaluate sucessful properties and identify trends as we enter 2010. It seems as thought the players that provide consumers with a personal connection, give access to information and create opportunity for engagement are those that will be dominant forces in the future of the digital world.

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One Comment leave one →
  1. November 3, 2009 9:56 pm

    Wow…I am actually on the front end of the media frenzy! I am on Facebook, but not Twitter. No one may know I am on Facebook b/c I have top secret security! Do you tweet Miss Kristina?? 😉 Also, Hulu is just where you can watch episodes of shows you have missed right?

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